ONLINE INTERFACES -- Printers Set Sites on Clients

"We've already been able to gain efficiencies internally," the premedia manager observes. To support that contention, he outlines the typical scenario for dealing with customer inquiries before and after implementation of Mistral.

Previously, if a client called a customer service rep to ask about the status of a job, the CSR would say, "I'll check and get back to you within the hour." Then, the CSR would physically walk over to prepress and ask the operators where the pages stood. Prepress would say, "We have to check," then scramble around to figure out the answer. After getting that answer, the CSR would likely get involved in conversations on the way back to his/her desk or have to take another call, so it turns into more like an hour and a half before the customer gets the status update.