Online Trade Printer Thrives with DaVinci

Speed to market is a universal concern for brand managers, and Rent A Press, an online trade printer, has come up with pre-media solutions that improve the speed from print to delivery without the need for added equipment. With the right proofing process, and a worldwide supplier footprint, brands will not only deliver products to the end-user in the shortest time frame, but can maintain brand standards in multiple countries utilizing a single e-commerce solution.

To automate workflow from concept to delivery, Rent A Press intelligently combines pre-media solutions for processes prior to print, including designing, proofing, and preflight. DaVinci by OpenSoft (Booth 837) is an integrated online design tool that helps shorten the time to print. The digital proofer enables users to preview, edit, and finalize 3D proofs of print and packaging designs, including special effects like foil, spot UV, and texture, essentially eliminating costs and delays associated with hard proofs.

Once print providers have a better understanding of how technology best integrates with their organization to increase and improve revenue, the next area of focus should be on specialized products that will differentiate them from others in the market.

As a member of the InkRouter global network, Rent A Press has full access to specialty printing and finishes through participating print providers. This solution empowers online trade printers to bridge the gap between supply and demand in print procurement. By leveraging the capabilities of existing providers able to match product specifications, print resellers without any—or with limited—equipment are able to offer a robust product portfolio.

Another challenge brand managers face today is the ability to have a global view of spending, and to track and monitor spending over multiple locations. Rent A Press provides a solution for online ordering that manages brand standards with real-time usage data and product consolidation opportunities.

Print resellers who have found success have become educated on how to better aggregate product specifications to maximize volume and usage requirements for greater cost savings, as well as how to manage maverick spending for multiple locations or divisions of enterprise accounts. Rent A Press serves as a working proof of concept of how online trade printers can implement comprehensive pre-media solutions, and capitalize on strategic vendor partnerships.