Only in His Dreams --DeWese

I am trying to teach the bankers the benefits of embracing the printing industry. The banks have turned their backs on us because they don't understand our industry and because a few bad apples have recently tarnished our ability to borrow.

I have explained that printing companies operate on very slim margins and that, even in good times, most printing companies only earn about 2 percent profits. In bad economies, print buyers are able to squeeze prices by pitting one printer's price against another printer's price. This is relatively easy for print buyers because our industry is fragmented and there are always many competitors vying for the same print jobs.