How to Open? Curiously Sealed Booklet Brochure: 60-Second Fold of the Week

There’s not often a whole lot of surprise or intrigue in the opening of a stitched booklet. With that said, a stitched booklet format is a great way to deliver content.

So, designers and their printers sometimes look for highly creative ways to make the opening experience more exciting - often by adding extra panels to the cover, or an interesting diecut. But, this design is banking on the power of human curiosity.

• There's a very solid design concept of “open mindedness” that is expressed through the cover, the zip strip, and the interior contents.
• The sealed cover construction leverages human curiosity, making it almost impossible not to open.
• Brilliant production details like perfect crossovers, a box score on the edge, UV printing and flush glued edges prove the importance of attention to detail in great print marketing.

You are guaranteed to love this fabulous design from Demo Graphic Design and Metropolitan Fine Printers. You may find yourself looking for an excuse to try this technique on an upcoming project.

How was the Curiously Sealed Booklet Brochure produced?

Folding Style: Stitched Booklet with 6-Pg
Cover Design: Demo Graphic Design Inc.
Print Production: Metropolitan Fine Printers
Client: The University of British Columbia
Paper: Cover - Enviro 100 lb cover / Text pages - Enviro 80 lb Text
Print: Printed 4/4 plus satin varnish on a UV press. 7,600 qty.
Finishing: Diecut, Fold, Saddle Stitch, Glue
Budget Rating: Moderate