Openfirst Installs Three HP Indigo Press 5000s

In its Milwaukee facility, the new presses are fully integrated with a proprietary workflow management system. Openfirst lowers traditional statement cost centers by adding third-party advertisers, such as service recommendations from local dealerships appearing on a major luxury car manufacturer’s finance statements. Other unified marketing solutions in development at Openfirst include highly personalized sales collateral for one of the country’s largest insurance firms, and data-driven trigger marketing for a prominent national bankcard.