Openfirst Installs Three HP Indigo Press 5000s

When Openfirst was shopping for a digital press that could make its marketing services plans a reality, the expertise offered by HP’s technical and marketing support staff helped clinch the deal.

“What we like about HP – and we did our due diligence – is that the support network is phenomenal,” Zagorski said. “HP’s marketing department has been tremendous in helping us strategize how to present the benefits of data-driven personalization to our customers. That’s important to us, because you can’t sell this on a cost per piece basis; you have to talk about the cost savings per order. If you do it right, if you design it the right way and communicate the relevant messaging to the right person, you’ve created the opportunity for much higher response rates.”