E-Devices: Print’s Frenemy

Publications/Catalogs: There's no lack of excitement regarding the changes that are taking place in the magazine and catalog sectors. Ironically, you might need an app to keep track of the ongoing projects by publishers looking to bridge magazine readers to digital offerings—be they newsletters, electronic versions of the publication, or news, promotions and unique content contained on Websites. Some research is producing contradictory findings, and some studies indicate that publishers may be looking to take a different tact with their electronic offerings.