E-Devices: Print’s Frenemy

Fact of the matter is, printing has been under attack almost from the moment that Johannes Gutenberg kicked off the moveable type printing era in the 15th century. Radio, television, the Internet, the George Foreman grill—all the revolutions of the past 100 years—have threatened to steal away print's market share. While each revolution has been met with an evolution of print, the current wave of electronic devices—e-readers, smart phones, tablets—threatens to provide the stiffest test and harvest the greatest market share to date.