E-Devices: Print’s Frenemy

David Carey, president of Hearst Magazines, told the newspaper that subscription options will become available given the surge of Android devices and other new developments.

• Advertisements in the iPad edition of Sports Illustrated generated 21 percent higher recall than its print brethren, according to a study by Affinity Vista. Reader-action scores—the tracking of actions such as visits to advertisers' Websites or gaining a more favorable opinion of advertiser's brands—were 34 percent higher for the iPad users than print readers.