E-Devices: Print’s Frenemy

Many publishers are leaning on printers for advice as they ponder their digital futures, according to Transcontinental's Jensen, thus providing printers with an opportunity to furnish solutions that allow customer content to be disseminated via a number of vehicles.

"We've taken the approach of broadening our offerings at Transcontinental," he says. "It's evident in the acquisitions we've made in interactive companies—mobile, Web page construction, permission-based e-mail systems—during the last couple of years. Our job is to be able to provide a myriad of solutions depending on what the customer wants, because the customer doesn't (always) know yet. It's such a new area.