E-Devices: Print’s Frenemy

"Our magazine publisher clients are definitely all trying to get into it. That hasn't impacted the print runs yet. It might affect them a little, but not to the degree that maybe some other areas will be impacted. Books will be affected at a greater level than magazines on the e-conversion side. That's just the nature of the content; one color vs. four colors. People are more at ease using an e-reader for a book than they are with a magazine."