E-Devices: Print’s Frenemy

Jensen isn't worried about publishers making the wholesale conversion to electronic versions for a number of reasons, chiefly that digital devices haven't proliferated to the degree where publishers can be reasonably certain of carrying over readership. "Print is in your face," he notes. "When it's delivered to your door—be it direct mail, a magazine or catalog—it's very interactive and in your face. That's not necessarily true with e-mail. People go to the Internet to seek information."