E-Devices: Print’s Frenemy

"In repurposing content, the challenge is establishing a methodology to not have one channel be ahead of the others in terms of the brand, timing or messaging, and coordination of that cadence is key," Blais notes. "Our customers are pretty consistent in telling us that they really intend to rely heavily on print. Marketers are seeing that, in spite of the attention that electronics get, print works."