E-Devices: Print’s Frenemy

The Writing Is on the Wall

But, opportunities abound for printers to leverage electronic alternatives, particularly for clients who want to have multi-channel connectivity with consumers, be it in books, magazines, advertisements, direct mail, etc. It seems clear, or at least it should by now, that consumers want what they want, when they want it and how they want it presented to them. The likelihood of a single platform being recognized as the sacred cow across any segment is highly unlikely; and, in order to appease the masses across numerous platforms, printers need to become adept at as many technologies as possible.