E-Devices: Print’s Frenemy

Move to Hybrid Printing

Romano isn't worried about print going away, but he does caution book, publication and catalog printers to be mindful of the role that digital printing will play in these segments. Much has been written about the influence of digital printing on the book market's on-demand production trend during the past five years. But, as the page counts in magazines dwindle and publishers churn out fewer copies, that segment could entertain a significant role for the digital press. He envisions magazines with offset printed versions for long runs, digitally printed copies for personalization, as well as online content/
e-magazine versions.