Wide-format Trends: A Wide-open Opportunity
This leaves the last area, finding new customers, up to the print service provider. The best advice for any company in the wide-format business or that wants to get into the wide-format business is to develop a marketing plan that includes a rigorous and detailed assessment of your target market.
Finally, the respondents to this survey that are in the wide-format business reported that, on average, their wide-format digital print volume grew 10.9 percent in the last 12 months, and they expected their wide-format business to grow another 13.9 percent in the next 12 months. So, what we have done with this survey is confirm that, indeed, wide-format digital is a growth market.
Tim Greene is a Research Director within IDC's Hardcopy Solutions group. Greene is responsible for coverage of the large format printing, 3D printing, and digital signage markets.
