Wide-format Trends: A Wide-open Opportunity
We also spelled out the need for competitors in the wide-format digital printing business to attack this market with a plan. The plan should account for how technology can help PSPs meet changing customer demands, and requires owners to consider their shops' strengths and weaknesses, then match those up with their desired customers to create an effective marketing plan. PI
Tim Greene is a Research Director within IDC's Hardcopy Solutions group. Greene is responsible for coverage of the large format printing, 3D printing, and digital signage markets.
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