Wide-format Trends: A Wide-open Opportunity
Recently, InfoTrends and NAPCO (publisher of Printing Impressions) surveyed 167 print service providers (PSPs)—72 of which were print-for-pay—and we were able to ask about their attitudes and expectations around wide-format digital printing. InfoTrends found that while initial investment price was not a major consideration, return on investment (ROI) is a critical part of the wide-format digital printing business for these shops. Close to 65 percent of the shops that reported they are interested in buying a new wide-format printer within the next 12 months indicated that they expected to break even within a year.
Tim Greene is a Research Director within IDC's Hardcopy Solutions group. Greene is responsible for coverage of the large format printing, 3D printing, and digital signage markets.
