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Tim Greene
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What does this mean? For shops that are only planning on spending a few thousand dollars on a low-end, wide-format printing system, they probably do not have to make any major changes or implement any big marketing pushes to break even. Many low-end systems are able to produce high-margin applications in small quantities to easily cover a minimal investment. Although, if we are being honest, we are only talking about a few thousand dollars that will not put anyone out of business if it does take a bit longer.
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Tim Greene
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Tim Greene is a Research Director within IDC's Hardcopy Solutions group. Greene is responsible for coverage of the large format printing, 3D printing, and digital signage markets.
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