Wide-format Trends: A Wide-open Opportunity
It is important for those developing the plan to remember that their customers are not in the printing business. In fact, our research indicates that most wide-format print customers really do not care which technologies are used to produce their signage and graphics; they care about the quality, the price and whether or not that piece communicates the messages they need to communicate.
Tim Greene is a Research Director within IDC's Hardcopy Solutions group. Greene is responsible for coverage of the large format printing, 3D printing, and digital signage markets.
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