Opportunity Awaits in Small Commercial and Quick Printers’ Market

Based on PRIMIR’s recently completed study, “Small Commercial and Quick Printer Study 2006-2011,” in which more than 300 small or quick printers were interviewed – a world of opportunity awaits.

Revealing their overall optimism, 84% of the surveyed respondents projected their revenues would be higher in 2011, and 72% expected higher profits as well. According to John Zarwan of J. Zarwan Partners and Cary Sherburne of Sherburne & Associates, who conducted this PRIMIR research, the survey reveals good news for a market segment that has seen steep declines in the number of establishments and experienced flat to declining shipments over the last several years.