Opportunity Awaits in Small Commercial and Quick Printers’ Market

The study revealed that revenue streams for small commercial and quick printers are quite diversified; surprisingly, they do not rely on any particular type of work. Overall, small commercial printers look much like quick printers, franchisees like independents, and larger plants like smaller plants. While digital and offset printing still account for the majority of revenues, small commercial and quick printers are adding a range of products and services that provide opportunities for differentiation, both from each other and from in-house and “big box” competition. This will become even more challenging over the next five years, as price/performance for in-house printing capabilities continues to improve and the national brands (office supply superstores and FedEx Kinko’s) work to deliver increasingly sophisticated levels of service to go along with their convenient national footprint.