Opportunity Awaits in Small Commercial and Quick Printers’ Market

With more than 22,000 locations today in the U.S. and Canada, perhaps declining between 10% to 20% by 2011, the small commercial and quick print segment is still an important part of the overall printing industry, accounting for more than $13 billion in print and associated services. Based on this research, this is a market segment that should be of great interest to PRIMIR and NPES members. Significant opportunity exists for NPES members to capture business opportunities as this important segment continues to evolve by deploying innovative sales and marketing strategies, blended with targeted market education and product development strategies and special financing aimed at the needs of this smaller market. New businesses will continue to become established in this space, and many of today’s successful small printers will become the mid-sized printers of tomorrow. It is a vibrant, yet challenging market well worth focusing upon.