Opportunity Awaits in Small Commercial and Quick Printers’ Market

• Analog is out and digital is in. While there will continue to be a market for analog products, including presses and consumables, there is a clear shift in this market toward a digital future.

• The increasing penetration of computer-to-plate. Over 50% of our sample is already using some type of CTP, including polyester, metal and DI. Implementation is more prevalent among quick printers than among small commercial printers. This is perhaps one of the biggest opportunities for vendors and printers alike in this market – to hasten the adoption of CTP and direct-to-plate by this segment, which has understandably been slower to adopt than larger firms.