System Selling Solutions

Doing this well will achieve sales coups where the competition doesn’t find out about the opportunity until it’s too late to do anything about it. This tactic can even go so far as preempting the notion of an RFP/RFQ.

Technology, which has impacted every aspect of American business, has evolved slowest in marketing automation/marketing logistics. Since almost every type of mid-size and larger company has some requirement for marketing, the opportunities to acquire these sales coups are voluminous. Once a company has figured out how to thread the required capabilities together, the sky becomes the limit.