System Selling Solutions

Messaging can take many forms and cross multiple mediums (beyond print). Ammunition is abundantly available throughout this publication, the supplier community and print associations that describe the benefits customers are obtaining with the use of 21st century marketing logistics. If a company’s messaging focuses on these benefits, it will eventually break through to the marketing executive level that needs to be reached. The goal is to get to the point where the benefits being described come from first-person testimonials by customers.