System Selling Solutions

The time will come when the industry acquires advertising and marketing agencies; a natural evolution of what’s to come. Companies are now competing on a big stage and there is enormous real estate available for those service organizations bold enough to make the grab. Happy hunting! PI

About the Author
Peter Winters is a principal at Winters Group & Associates, a performance-based advisory firm that specializes in teaching printing companies how to re-engineer the selling process. He can be reached for further comment at pwinters@wintersmg.com.