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An exponentially rising ability to seamlessly wrap marketing logistics tools together makes this approach increasingly viable. The upside to this approach is the ability to differentiate your company and secure large portions of net new business.
In the sector of “traditional” print sales, which represents tens of billions of dollars annually, there is an unspoken, grudgingly agreed-upon playing field in which most companies compete for print work in a very crowded market space.
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Peter Winters
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