Organizers Built It. Now, Will You Come? —Michelson

WITH APOLOGIES to Kevin Costner and his memorable line, “If you build it, he will come,” from the 1989 classic “Field of Dreams,” the Graphic Arts Show Co. (GASC) has taken proactive measures to entice both suppliers and printers to participate in the PRINT 09 exhibition in Chicago next month. But, unlike the film, it’s required far more effort than converting an Iowa cornfield into a baseball diamond.
The GASC realizes that printers come to trade shows—especially one being billed as the world’s largest, most comprehensive graphic communications exhibition in 2009—to compare equipment offerings and learn about technology advances through “live” demonstrations.