Happy, Profitable New Year --Morgan

• 27 percent of print buyers said “less than 10 percent.”

• 55 percent of print buyers said “10 to 25 percent.”

• 18 percent of print buyers said “25 to 50 percent.”

If your price quotes continually fluctuate, print buyers begin to expect that there is wiggle room. “Don’t start that game, because it is a slow death,” shared Mario Benvenuti, an estimator at Hummel Printing & Mailing.