Happy, Profitable New Year --Morgan

“On the other hand, I have had vendors lowball to get in the door, only to nickel and dime me or raise the cost considerably on the next job,” Michalik said.

It is problematic when buyers see a large variance between their printers, but it is worse when buyers notice discrepancies from the same printer on similar types of jobs. I can’t tell you how many buyers are miffed when they compare the pricing a printer gives them from a current estimate, compared to one six months prior, and see that there is a huge difference. Even if you have a valid reason for a shift in your estimates—such as a change in paper prices, price increases in your fulfillment sources, or another valid reason—this is not always transparent to the buyers.