Happy, Profitable New Year --Morgan
Well said. I would add to that by saying the way to be able to charge more is to have an intrinsic value attached to the product or service. Of course, the greatest benefit for your customer is when you can offer advice on how to increase their return on investment.
But don’t forget how important it is to keep an eye on your balance sheet. A printer’s prices should provide for the recovery of all operational expenses (rent, taxes, equipment costs, payroll, overhead expenditures, etc.). If they don’t, it is time to rethink company strategy—and what better time to do so than at the dawn of a new year? Think about what measures you can take to ensure that your company becomes/remains profitable. Here are some guidelines that may be worth your time to revisit:
