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Don’t lowball. Several of our members have strong opinions about this subject. “I manage a small print shop and work as a freelance graphic designer after hours,” said Jeff, of The Printing Source. “I see this sort of attitude within the printing industry, as well as the design industry. When printers lowball prices, they create a misunderstanding with buyers that their service has no value—when, in fact, it is more valuable than a buyer realizes.”
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