Happy, Profitable New Year --Morgan

Today’s print buyers are savvy, educated and wise to the games. Give them some credit, and create customer loyalty by doing so.

Know your costs. It is critical to have accurate costing and estimating standards. If your hourly rates are not calculated correctly, you are not recovering your operational costs. Many printing companies are long overdue regarding adjusting the rates of their equipment, materials, overhead and labor. If it is time to update yours, don’t forget that there are many programs and experienced consultants available to assist with this task.