Happy, Profitable New Year --Morgan

Because print buyers assume printers are achieving much higher profit margins, they may attempt to negotiate in an inappropriate manner. This, in turn, generates more and more competitive prices in the industry, and creates the impression that printing has a low value.

Be consistent with quotes. In 2008, Print Buyers Online.com asked our members: “When you bid out print projects, on average, how much do your suppliers’ quotes vary in price?” More than 100 print buyers responded as such: