Oversized Sliding Pop-Up Mailer: 60-Second Fold of the Week
This week, we're featuring one of two great formats that were designed and produced by Slate Group for their client, University of Wyoming.
This first sample is a dimensional mail format that crosses over from the craft industry and becomes a bold and unexpected treat for a highly-targeted college recruitment campaign. You won't want to miss it!
How was the Oversized Sliding Pop-Up Mailer produced?
Folding Style: Oversized Sliding Pop-Up
Design & Print Production: Slate Group, Lubbock, Texas
Paper: 100-lb. Flo Gloss Cover
Size: 11x8.5˝ Folded
Production: Printed on an HP Indigo 7600, and spot UV coated on a Duplo DDC-810. 200 qty.
Finishing: Diecut, Score, Hand Fold, Glue
Budget Rating: Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
