This week, Trish will share one of her favorite "Low Budget Wonders," the Stepped Double Parallel, in a scenario that is not known for creativity — saturation mail flyers.
Seasons Pizza sent their oversized menu in this stylish and affordable format that features a stepped edge on the cheap.
How was the Oversized Stepped Double Parallel produced?
Folding Style: Stepped Double Parallel
Client: Seasons Pizza
Size: Flat: 21.75x10˝; Folded 6x10˝
Paper: ~70-lb. Gloss Coated Cover
Production: Printed 4/4, two parallel folds
Budget Rating: Low
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.