PACE PRESS -- All Four One Partners

Vitale went through a baptism by fire, of sorts, when he handled production and quality control of the 1980 U.S. Census forms. The shop produced about 80 million copies that were distributed throughout the entire country.

Seth Diamond joined the production staff around the same time, then got a foothold in sales by striking up a conversation while standing in a checkout line to buy a jacket. "The person I started talking with had a print buying position at a large agency, and became my client," he explains. "I started bringing in a lot of business, so management said maybe I should be in sales."