Package Printing — Packing It In

People still have to eat and drink, in good times and bad. That's something technology is not likely to ever change. This means, by extension, there will always be a need for packaging.

While oversimplified here, some variation of that argument is often made in support of commercial printers diversifying into package printing. Why shouldn't shops dive right into the market? All that is required is a press capable of handling heavier stocks, right? Not exactly.