Package Printing — Packing It In

"The work is totally different in terms of how packaging is designed, its architecture and how things have to lock together," Zawerschnik observes.

Yet, he believes packaging still could provide an opportunity for other commercial printers to diversify their services, if they can meet the minimum requirements. "Not every printer is created equal when it comes to types of equipment, prepress capabilities and the knowledge base," Zawerschnik says.