Package Printing — Packing It In

Neither is all packaging equal, he agrees. Color Ink isn't interested in competing in the mass market packaging arena, with its runs in the millions of pieces and customers focused on cents per package. "We don't bring any added value to that type of work," he adds.

The company's niche is the medium and smaller run, Zawerschnik says. In a typically scenario, it will produce a prototype package and then print 20,000 to 50,000 pieces, or even up to 500,000 sheets for a large run.