Package Printing — Packing It In

All of the company's services are sold under the "Color Ink" umbrella, rather than being set up as separate divisions or brands. Many clients do buy both its commercial and package printing services, although often this means working with two different people at the client.

For its part, the printer does have a subgroup of its sales team that focuses on packaging. This group provides support to other team members as needed to avoid having more than one sales rep calling on a client.