Package Printing — Packing It In

"Originally, we had a hard time getting packaging customers to consider us because they would say, 'You're not a full-size printer.' What they came to realize is, if you're doing 100,000 pieces and print it six-up, that's only 16,000 press sheets on our presses," Kelley says. "We can crush a large-format press cost-wise in those kind of quantities. Our cost structure fits shorter runs much better."