Package Printing — Packing It In

One of the ways the market has come toward Salem, its general manager says, is because companies are segmenting their packaging runs more. "They may still do 1 million pieces, but they'll print different designs," he explains. "They're producing lots of 100,000 each with different designs."

Packaging is by far the fast growing segment of Salem's business. It primarily produces what he calls "light packaging," which involves printing up to 24-pt. board stock, then diecutting and in-line folding/gluing the sheets. The shop's commercial work runs the gamut, from booklets and brochures to posters and POP/POS materials.