Package Printing — Packing It In

Kelley agrees with the assertion that a commercial printer will have a lot to learn to compete in the packaging market. He says Salem opted to train is existing staff—sales and production—to handle both applications, rather than hiring or developing specialists.

Production is laid out in two wings, the general manager notes. Packaging work flows from press down one aisle, while commercial jobs go down another aisle, he explains. Starting with the MAN Rolands, the shop's plan has been to have presses well suited to produce both applications.