From Record Label Printer to High-End Packaging Provider DISC Graphics Changed with the Times

John Rebecchi, senior vice president of marketing and sales development, points out that major film studios and other entertainment entities are always on the lookout for different, fresh and innovative products that add value.

"We wanted to shake up the industry with a new package that targeted high-end collectors in the marketplace, which was traditionally dominated by tin packaging," he says. "With that market in mind, our West Coast packaging designer, Shane Rossiter, created our first NEO prototype that has evolved into today's high-end NEO package. When you look at it and feel it, you almost get a sense that you're holding a modern cell phone in your hand. It's the ultimate package for physical media in a digital world."