From Record Label Printer to High-End Packaging Provider DISC Graphics Changed with the Times

A bit of trivia is involved for hard-core fans of music: Remember Pickwick Records/Pickwick International, a music label known for its budget albums, children's releases and compilations? That company, which was subsequently sold to PolyGram Records in the late 1970s, actually employed legendary singer/songwriter Lou Reed as a staff songwriter. During his stint there Reed wrote and recorded songs for generic, forgettable artists, but also met fellow Pickwick performer John Cale, and they would move on to form the Velvet Underground.