From Record Label Printer to High-End Packaging Provider DISC Graphics Changed with the Times

"When I took over in 1986, the first question I asked was how do I differentiate us from other printers?" Sinkin recalls. "We were kind of a commercial printer with a diecutter and a gluer. And, because of the experience I'd received at Queens Litho, I wanted to produce folding cartons.

"I viewed the industry as a pyramid. In 1986, we were one of 44,000 printers in the United States, and we were pretty much at the bottom of the pyramid; we couldn't do anything better or differently. We had to differentiate ourselves from the other 44,000, so we looked to the top of the pyramid. And, as you move up, there are less companies to compete against. Our goal was to get to the top."