Packaging Graphics Offering Enhanced Scented Printing Capability

PAWTUCKET, RI—May 16, 2011—Advertising clutter is the norm and not going away, so companies will have to be bolder and more unique in their marketing efforts. That’s why Packaging Graphics is looking to capitalize on another sensory perception to trigger consumer response. It has teamed with Scentisphere of Carmel, NY, to offer the Rub’nSmell scent application program. For advertising items such as catalogs, coupons, direct mail and packaging, Packaging Graphics can embed a combination of 60 distinct smells during the print process.