Packaging Graphics Offering Enhanced Scented Printing Capability

“Using sharp scents is not new, but the method we offer is a new-and-improved version. The technology available now can make an immediate impression with a unique, distinct scent that is very critical to consumers purchasing habits,” said Nick Carafa, executive vice president-sales.

“Major Fortune 500 companies are using, for example, scented labels and other things as a way to attract customers for products like detergents, soaps and shampoos,” Carafa continued. “Research shows scents produce emotional responses, often leading people to spend more time considering a brand which can impact buying decisions. We put together a holiday promotion for buyers where we printed ornaments and candy canes. When they rubbed those images, they got a whiff of a refreshing mint scent. It provided us with great feedback and now marketing budgets are starting to improve, we’re looking to win some business for this program.”